3 Deal Blockers That Kill Pipeline (and How to Spot & Fix Them)

Attention and 30MPC teamed up to bring you this guide to help sales teams catch and fix the hidden risks that quietly derail deals before they hit your forecast.

Nice-to-Have Risk: Stop wasting time on “interested” prospects who never buy. Learn how to tie pain to business priorities early.
Timeline Risk: Avoid soft timelines that slip. Spot vague dates and create urgency with real business drivers.
Power Risk: Don’t get ghosted by mid-level champions. Bring power into the deal early and keep them engaged.
Coaching Risk: Help managers spot red flags faster and coach reps with real call insights instead of guesswork.

With this toolkit, you’ll learn how elite teams use the 5-Minute Drill to pressure test deals, build urgency, and secure executive buy-in while using AI to flag risk before it’s too late.

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