Rand

Who is Rand Fishkin, CEO at SparkToro?

Learn about Rand's journey and how he operates.

November 12, 2024

Summary

Rand Fishkin is the CEO and Cofounder of SparkToro, leading the development of audience research software. He is a prominent figure in digital marketing, known for previously founding Moz and scaling it to $50M+ in revenue with 200+ employees.

Early Lessons

Defining Moments

Dream Collaboration

Passion Pursuit

Career Journey

Fishkin's entrepreneurial journey began with consulting at Outlines Northwest (1999-2004). He then founded Moz in 2003, serving as CEO until 2018 and growing it into a major SEO software company. He co-founded Inbound.org (2011-2014, later sold to HubSpot) before launching SparkToro in 2018. Recently, he also co-founded Snackbar Studio in 2023.

Educational Background

He studied Finance at the University of Washington (2001), though his expertise has been primarily built through hands-on experience in digital marketing and entrepreneurship.

Industry impact & Expertise

Widely recognized as an SEO and digital marketing expert, Fishkin has authored 'Lost and Founder' and co-authored 'The Art of SEO'. He's a sought-after keynote speaker with 100+ global events, was featured in BusinessWeek's 30 Under 30, and Puget Sound Business Journal's 40 Under 40. His expertise spans SEO, digital marketing, entrepreneurship, and audience research.

Share

Want to learn more?

Transform your sales process today

Get started

Ready to learn more?

Attention's AI-native platform is trusted by the world's leading revenue organizations

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.