Summary
Rand Fishkin is the CEO and Cofounder of SparkToro, leading the development of audience research software. He is a prominent figure in digital marketing, known for previously founding Moz and scaling it to $50M+ in revenue with 200+ employees.
Early Lessons
Defining Moments
Dream Collaboration
Passion Pursuit
Career Journey
Fishkin's entrepreneurial journey began with consulting at Outlines Northwest (1999-2004). He then founded Moz in 2003, serving as CEO until 2018 and growing it into a major SEO software company. He co-founded Inbound.org (2011-2014, later sold to HubSpot) before launching SparkToro in 2018. Recently, he also co-founded Snackbar Studio in 2023.
Educational Background
He studied Finance at the University of Washington (2001), though his expertise has been primarily built through hands-on experience in digital marketing and entrepreneurship.
Industry impact & Expertise
Widely recognized as an SEO and digital marketing expert, Fishkin has authored 'Lost and Founder' and co-authored 'The Art of SEO'. He's a sought-after keynote speaker with 100+ global events, was featured in BusinessWeek's 30 Under 30, and Puget Sound Business Journal's 40 Under 40. His expertise spans SEO, digital marketing, entrepreneurship, and audience research.
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