Peep

Who is Peep Laja, CEO at Wynter?

Learn about Peep's journey and how he operates.

Summary

Peep Laja is the CEO of Wynter, a B2B insights tools company, where he has been leading since January 2021. He is widely recognized as one of the most influential experts in Conversion Rate Optimization (CRO) and has founded multiple successful companies including CXL and Speero.

Career Journey

Laja founded and served as CEO of CXL from 2011 to 2022, building it into a prominent conversion optimization company. He also founded Speero, serving as Principal and later Chairman. His entrepreneurial journey includes co-founding Traindom, a SaaS platform for online courses, and establishing Panama Internet Marketing. Earlier in his career, he held leadership positions in sales and marketing at Real24.ae and AIESEC UAE.

Educational Background

He holds a B.Sc. in IT Management from International University Audentes (2003) and is a CXL Certified Optimizer (2018), demonstrating his commitment to continuous professional development in his field.

Industry Impact & Expertise

Recognized as one of the world's most influential CRO experts, Laja specializes in Conversion Rate Optimization, B2B Strategy, and SaaS business development. He shares his expertise through the 'How to Win' podcast, focusing on B2B strategy, and maintains an active presence in the digital marketing community through various platforms.

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