Matomo

Matomo

Integrate Attention's Call Recordings with Matomo

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Use-cases

  • Lead Conversion Analysis Integrating Attention's call transcripts and scorecards with Matomo, businesses can assess the correlation between sales calls and changes in website visitor behavior and conversions. This can help adjust marketing strategies based on data insights.
  • Customer Journey Mapping By combining Attention's call data with Matomo's web analytics, companies can gain a holistic view of a customer’s journey from the first web visit to the closing sales call, enhancing customer experience efforts.
  • Campaign Performance Evaluation Use Attention’s opportunity/deal metadata with Matomo’s campaign analytics to evaluate which marketing efforts and sales interactions drive the best outcomes, allowing businesses to refine their strategies.
  • Behavioral Insights for Sales Teams Attention’s coaching scorecards can be matched with Matomo’s detailed visitor behavior data to create tailored coaching programs for sales teams based on customer insights.

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