Your brokers make 300 calls a day. Coach every one.
Attention plugs into your dialer, scores every call against your scorecards, auto-fills your CRM, and gives new brokers a searchable library of top-performer calls — so reps ramp in weeks, not months. Built for high-volume freight brokerage.
- SOC 2 Certified
- Works With Any Dialer
- Native Salesforce + HubSpot
- Audit-Trail Ready
- 100%
- Calls coached
- 50%+
- Faster ramp
- 20–30m
- Saved per call
- 100%
- CRM logged
Before / after
What changes the day Attention goes live in your brokerage.
What freight operators tell us
The same problems show up in every brokerage we talk to.
"We have over 100 brokers and our managers can only listen to maybe 5 calls a week each. We're coaching blind."
VP Sales
Mid-Size Brokerage
"Our biggest challenge is getting new brokers productive. The turnover is killing us — we hire 20 and keep 3."
Sales Director
Regional Brokerage
"Our reps are supposed to log every call in Salesforce but maybe 30% actually do it. We have no idea what's really happening in the pipeline."
VP Sales
Mid-Size Brokerage
"The industry is very antiquated. We need to modernize how we track and coach our sales process."
Sales Director
Regional Brokerage
"We tried recording tools before but the reps pushed back hard. It has to be invisible and actually help them — not just surveillance."
Sales Manager
Growing Brokerage
Quotes from discovery and demo conversations with active freight brokerage prospects. Names anonymized; attribution available on request with customer permission.
The freight reality
Five problems every freight brokerage feels — quietly bleeding margin.
Each one shows up the same way: a lead that died before discovery, a rate that wasn't documented, a new broker who quit before booking their first load. Compounded across thousands of calls a day, they're the difference between a winning year and a margin-compressed one.
The reality
Freight managers oversee 10–20 reps each, making 1,000–6,000 calls a day across their team. Even if they could listen to 2-minute snippets, sampling 10% of calls would burn 30+ hours a week. Coaching defaults to whatever the manager overhears on the floor — and new brokers, the ones who need it most, get almost none.
With Attention
Attention scores 100% of calls against natural-language scorecards. Managers see patterns by rep, by lead source, by time of day — and coach on data, not vibes. Same-day feedback loops, not quarterly QBRs.
How it works
Live in under a week. Built for the way freight brokerages actually run.
Step 1
Plug into your dialer and CRM
RingCentral, Aircall, PhoneBurner, Kixie, Zoom, Microsoft Teams — Attention works with whatever you're running today. Native Salesforce and HubSpot. McLeod, Tai, and Turvo on the roadmap. No phone-system migration. Live in days.
Step 2
Every call coached, scored, and documented
Attention listens to every shipper and carrier call, scores quality against natural-language scorecards, and auto-writes the disposition — load details, rate, carrier, next steps — straight into your CRM. Coaching feedback lands the same day, not the next quarter.
Step 3
Context stays with the brokerage
Transcripts, summaries, and CRM data flow into Salesforce, HubSpot, and your dialer. When a rep leaves, the relationship and the load history stay. Audit-trail documentation for fraud disputes, claims, and FMCSA transparency rules.
Works with the dialer, CRM, and TMS your brokerage already runs on
- RingCentral
- Aircall
- PhoneBurner
- Kixie
- Salesforce
- HubSpot
- Zoom
- Microsoft Teams
- + any dialer
Built for high-volume transactional brokerage.
Coach every broker. Protect every load. From any dialer.
See exactly how Attention deploys into a freight brokerage — with your dialer, your CRM, and your scorecards.
FAQ
Stack and rollout questions, answered.
What freight operators ask before going live with Attention.
Which dialers and CRMs do you work with?
Attention works with any dialer — RingCentral and Aircall natively, plus PhoneBurner, Kixie, Zoom, Microsoft Teams, and most modern VoIP and contact-center platforms via API. Native CRM integrations include Salesforce, HubSpot, and custom CRMs. McLeod, Tai TMS, and Turvo are on the integration roadmap — talk to us about your stack.
Can you handle high-volume freight brokerage call volumes?
Yes. Attention runs in production at brokerages doing tens of thousands of calls a day. Our infrastructure is built for the 100–300 dials-per-day, per-rep transactional motion — every call coached, scored, and documented without slowing reps down.
How does Attention help with carrier fraud and double-brokering disputes?
Every call is automatically recorded and transcribed, with AI-generated summaries capturing the agreed rate, terms, and commitments. CRM Auto-Update logs the details in real time. When a dispute hits — or the FMCSA asks for transparency documentation — you have a timestamped, searchable audit trail for every load. With $35B+ in annual fraud losses up 400% since 2022, that documentation is the difference between recovery and a write-off.
Will my reps push back on being recorded?
It's the most common adoption concern, and it's solvable. Attention is invisible to reps after setup — there's no app to open, no buttons to click, no surveillance dashboard pinged at them. The trade reps actually feel: 20–30 minutes a day saved on CRM entry and dispositions, plus targeted coaching feedback they can actually use. Reps who try it stop pushing back.
What about all-party-consent recording laws?
12 US states require all-party consent for call recording (CA, CT, DE, FL, IL, MD, MA, MI, MT, NH, PA, WA). Attention supports state-aware consent disclosures and timestamped acknowledgment so brokers calling shippers and carriers nationwide stay compliant. We're SOC 2 Type II certified, encrypt data at rest and in transit, and never use call data for model training.
How long does setup take?
Most brokerages are live in 5–10 business days. Standard rollout: dialer connection in days, CRM mapping mid-week, scorecards configured by end of week one. No agent workflow changes required — Attention works in the background.
Stop coaching blind. Coach every call.
See a freight-specific deployment plan — your dialer, your CRM, your call volume, your scorecards.
SOC 2 Certified · All-Party Consent Ready · Works With Any Dialer · Native Salesforce + HubSpot