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Creating Call Labels

Call labels in Attention are created and managed through the labels field on conversations. Here's how the system works:

How Labels Work in Attention

  1. Labels are stored as an array on each conversation record in the labels field
  2. Labels can be added/updated through:
    • The Attention UI (manually tagging conversations)
    • Automated workflows (using AI extraction or rules)
    • API/integrations (programmatically)

Creating Labels via Workflows

The most powerful way to create and apply labels automatically is through Attention's workflow automation:

  1. Set up an AI extraction workflow that:
    • Analyzes conversation content
    • Identifies specific criteria (keywords, topics, outcomes)
    • Automatically applies labels based on what it finds
  2. Common label use cases:
    • Deal stage indicators ("Demo Completed", "Pricing Discussed")
    • Conversation outcomes ("Objection Raised", "Next Steps Confirmed")
    • Topic categories ("Competitor Mentioned", "Feature Request")
    • Quality indicators ("Great Call", "Needs Follow-up")

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