Attention & Winning by Design: The Smartest Way to Operationalize the Bow-tie

Seamlessly embed WbD’s proven GTM frameworks into your workflow to elevate revenue performance.

Who We Are, What We Do

Attention.com + Winning by Design
Attention.com combines cutting-edge GTM technology with the globally recognized SPICED and Bowtie frameworks. Our integration enables teams to convert structured methodology into streamlined execution.

Why This Partnership Works

Structured Methods + Smart Automation
Winning by Design delivers the frameworks, and Attention.com activates them. Our tools turn theory into practice by integrating scientific GTM frameworks into everyday workflows—fueling consistency, alignment, and growth.

Aligned GTM Teams, Unified Insights
When the entire organization speaks SPICED and sees through the Bowtie lens, communication breaks down, and execution falters. Attention.com keeps everyone on the same page with real-time data triggers and intelligence aligned to WbD's approach.

Results You Can Measure
Customers using WbD and smart execution tools like ours often report meaningful outcomes—better forecast accuracy, shorter sales cycles, higher win rates. With Attention.com as your bridge, you too can see tangible ROI.

Built for…

• Sales Leaders & Reps: Focus on high-impact activities, guided by framework-aligned deal insights.
• Revenue Operations & RevOps: Embed GTM best practices into your tech stack with minimal lift.
• Sales Enablement & Enablement Coaches: Monitor SPICED compliance and Bowtie health to tailor coaching.
• Revenue Leaders & CROs: Close forecast accuracy gaps and reduce churn with structured, intelligent GTM execution.

How It Works (Simple 3-Step Process)

1. Connect
   Link Attention.com to your CRM or calling tools. Map SPICED fields easily to ensure every call is coded consistently.
2. Activate
   SPICED details are automatically captured. Deal status shows live Bowtie insights. AI flags risks and areas to coach.
3. Grow
   Use data-driven dashboards to optimize deal flow, rep readiness, and team performance, turning WbD frameworks into revenue engines.

Call to Action

Ready to Bring WbD to Life?
Request a demo and see how Attention.com activates your investment in Winning by Design’s GTM methodology.

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