Attention Joins Anthropic's Claude Startup Stack

TL;DR

• Attention is a launch partner in Anthropic's Claude Startup Stack, a set of partner offers for startups building on Claude.
• Claude Startups members can sign up in the Claude Console.
• Our advice to early-stage teams: start capturing sales conversations now. The founder-led calls you're running today are the dataset your future sales team will learn from.
• Attention connects to Claude through our MCP server, so you can ask Claude questions across every call, email, and deal.

Why we said yes

Most of our customers look a lot like the companies in this program: venture-backed, growing fast, and already using AI everywhere they can. Abridge started on Attention with 10 reps and has scaled to 350, crediting Attention with 5x coaching efficiency along the way. Unify lifted its win rate 40%. We know what Attention looks like inside a company that is scaling quickly, because that describes most of our own customers.

The Claude Startup Stack puts us in front of founders early. Importantly, the most expensive sales-data mistake a company makes happens early.

What Attention does for an early-stage team

Takes the next best action. Agents draft follow-ups, flag at-risk deals, and brief reps before calls. Attention runs more than 20 million agent actions a month across our customers.

Captures everything. Every call and email, transcribed and tied to the right account and opportunity, from your first conversation.

Fills the CRM for you. Attention writes fields in Salesforce or HubSpot automatically from what was said. Your first reps never build the habit of skipping data entry, because there is no data entry to skip.

Coaches without a sales manager. AI scorecards grade calls against your methodology and deliver feedback in Slack. Useful when the "sales manager" is still the founder.

Attention + Claude

Attention's MCP server connects your revenue data directly to Claude. Once it's connected, you can ask Claude things like "What did prospects say about pricing in last month's demos?" or "Which open deals haven't confirmed a decision-maker?" and get answers grounded in real conversations, not in whatever made it into a CRM field.

If your team already lives in Claude, your sales data is now one prompt away.