Why Choose Attention Over Avoma?
Built on modern AI, not retrofitted legacy tech—insights delivered, not just stored.
Instantly begin interacting with the Attention platform
We've helped thousands
of sales teams
Features set
Call recording & transcription
AI-powered call insights
Custom global insights across all your interactions
Autofill CRM from sales call
AI agent orchestration
Keyword tracking
Autofill any field type in your CRM from sales calls
Real-time talk tracks
Automated email follow-ups
Build your own deal scoring signals from scratch
Automate coaching and scoring across calls and team members
Revenue Intelligence (pipeline risk, forecasting)
Multi-language support / 50-75+ languages
We've helped thousands
of sales teams
Five Game-Changing Features Attention Has That Avoma Doesn’t
Build custom AI Agents for any sales workflow
Only Attention lets you create specialized AI agents that automate complex workflows without replacing your existing tools.
Unlike static automation, our agents adapt and learn from every conversation to optimize your entire revenue operation.
Deploy agents for specific use cases (lead qualification, deal risk assessment, competitive analysis)
Agents work seamlessly across your CRM, Slack, email, and other platforms
Continuously improve performance by learning from successful patterns and outcomes
Automatically keep deals up-to-date
Only Attention creates call notes that exactly match your CRM and sync them with one click. After every call, Attention updates your opportunity with new information.
Match call notes to your CRM fields
Append or overwrite existing notes
Update deal information throughout the lifecycle of the deal
Forecast with precision with customizable deal scoring
Attention is the only AI sales tool that runs cross-call analyses for better coaching, deal insights, and more.
Set deal scoring criteria based on your company’s unique indicators
Track deal progress by rep or team
Easily spot trends about why you’re winning and losing
Compare rep performance over time by role or call type
Create custom call scoring criteria and automate the tracking of rep performance across calls.
Create scoring criteria based on team or call type
Attention offers recommendations after every call
At a glance, see where your reps are doing well and where they’re falling short
Win more deals with cross-call intelligence
Attention is the only AI sales tool that runs cross-call analyses for better coaching, deal insights, and more.
Ask Attention anything about your sales or customer calls
Attention will answer and link to relevant call snippets
Understand trends of why you’re winning and losing
Have every call scored
AI powered scorecards let you know where you can improve, and what areas to focus coaching and training on.
Analyse
Score how your reps are executing on your process, not some generic idea of a process.
Automate follow-up emails
We customize your build during a conversation with you, so it’s ready to go before you start using the platform.
4.9 stars G2.com
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All you need to know about your customers
Each build is bespoke with no extra legwork for you
Most sales tools use templates based on methodologies like MEDDIC or Challenger Sale. But MEDDIC to your business looks wildly different from MEDDIC to another company. We don’t use templates. We create custom builds that enable you to define and capture what’s important to you.
Attention is built on better AI
While most sales tools use legacy AI, Attention was built on multiple advanced language models, including proprietary models. This means for each call, our AI is capable of smarter insights and better sentiment analysis. Schedule a demo for the full picture of how Attention can transform your GTM motion.
“Time kills all deals. Attention helps me move faster without losing accuracy.”
Justin Hudon
Head of Sales
"Attention serves as a fundamental operating layer across our go-to-market. It's one of those win-win-win solutions-a win for the rep, a win for the company, and a win for managers. The ability to customize prompts and workflows has been a game changer for our forecasting accuracy and pipeline hygiene."
Jeremy von Halle
VP, Revenue Operations | Chief of Staff
“Attention is so much more than a call recorder. It’s a company-wide solution that breaks down silos and provides unprecedented visibility into customer interactions.”
Marisa Canez
VP Sales @ HorizonHQ
"Attention isn’t just another tool—it’s become an integral part of how we operate as a sales team. From saving hours on follow-up emails every week to helping us manage more opportunities without letting anything slip through the cracks—it’s transformed how we work."
Ted Bennett
Head of Sales @ Metaplane
"Attention is like having a supercharged assistant for every rep on my team. We've eliminated so many mundane chores that used to bog us down, allowing our reps to concentrate on what really matters - closing deals."
Constant Dacbert
Head of Sales @ Gladia
"I think our sales team would riot if we took this away from them and told them they have to go back to the old fashioned way."
Matthew Mallin
Vice President Enterprise Sales @ Case Status
"Attention has helped our reps to make sure they follow their “North Star” along the sales process."
Kevin Vergne
Sales Operations @ Leadoo Marketing
"At Unify, we use Attention to record and analyze our calls in less time. Attention uses AI to automate the analysis that a sales manager would, saving Skyler and I tens of hours per week. Highly recommend using in your tech stack."
Austin Hughes
Founder @ Unify
"Attention is by far the best call recording software I’ve found."
Laura Nelson
Sales @ Rift
"Attention's scorecards have revolutionized our forecasting accuracy. With a margin of error reduced to just 5%, down from 15%, our revenue predictions are now spot-on. It's like having a crystal ball for sales, ensuring we hit our targets with precision."
Austin Myers
VP Revenue @ Certificial
"Thanks to Attention, our reps save 20-30 minutes per call with automated CRM data entry. This efficiency boost allows them to focus on what they do best: selling. Attention isn't just a tool; it's a game-changer for our productivity."
Yan Kessler
VP Sales @ Aspire Technologies
Ready to learn more?
Attention's AI-native platform is trusted by the world's leading revenue organizations