Haris Odobasic

The CRM without data is a sad place. No velocity, no movement, and no insights. But even with data, we can lack all of these. What matters is getting quality data into the CRM. The majority of companies manage to get some basic data in the CRM, like full name, job title, email, and maybe some phone numbers and industry indication. From this point on, most companies struggle with getting an updated close date, next steps, or an updated price. Complete advanced sales data points, like MEDDIC or SPICED, are rare in a CRM. This is a wasted opportunity.