Sales call analysis, automated

Sales call analysis that actually closes deals.

Attention captures every sales call, scores it against your playbook, and puts AI agents to work on the follow-ups, next steps, and CRM updates. Stop reviewing calls. Start winning them.

Records, transcribes, and scores 100% of calls across Zoom, Meet, Teams, and phone
MEDDPICC, BANT, or your custom framework: tracked on every call, no rep logging required
Drafts follow-ups and updates Salesforce or HubSpot the moment a call ends

4.9★ on G2, trusted by growth-stage revenue teams

Attention

AI sales team

↳Summarize last week's discovery calls

↳Compile new leads that asked about pricing

↳Draft follow-ups for every open deal

↳Update Salesforce with next steps

Auto-captured · Agents dispatched · CRM synced

The gap

Legacy call analysis tells you what happened. Attention does something about it.

The single AI agent

Traditional call recording and analysis

Surfaces clips and trackers, then leaves the work to your reps
Scores a sample of calls, managers chase the rest manually
Lives in a separate tab, disconnected from your CRM and dialer
Reps still have to log next steps, MEDDPICC, and follow-ups by hand

Attention's AI sales team

Call analysis that drives revenue, not just dashboards

Scores 100% of calls against your playbook on every dimension
Auto-drafts the follow-up email and posts next steps to Slack
Updates opportunity stage, MEDDPICC, and 20+ custom fields in your CRM
Surfaces deal risk and coaching moments to managers in real time

Beyond analysis

Four AI agents working on every call you analyze

Other tools stop at the transcript. Attention turns every call into action, automatically, across your entire stack.

Scores 100% of calls against your playbook

Coaching agent

Grades discovery depth, objection handling, MEDDPICC coverage, and close strength on every call. Surfaces the exact clip where a rep nailed it or missed, so 1:1s become specific instead of vague.

→ Review clip with manager in 1:1

Logs every field your RevOps team fought for

CRM agent

Updates stage, next step, MEDDPICC, competitor, decision timeline, and custom fields after every call. Your forecast finally reflects what was said, not what reps remembered to type.

Competitor: Gong. Decision timeline: Q3.

Drafts the email before the rep closes their laptop

Follow-up agent

Writes a tailored follow-up two minutes after every call, referencing specific objections, commitments, and next steps. Your rep reviews and sends in one click.

Turns every conversation into a tracked commitment

Next-steps agent

Detects every mutual action item, owner, and deadline. Posts them to your CRM and the deal Slack channel so handoffs are clean and deals don't stall between meetings.

→ Schedule technical review with CTO (Owner: champion)

The outcome

Stop losing winnable deals to process.

100%

Of calls scored and analyzed, not just a sample

6 hrs

Per rep, per week saved on CRM updates and follow-ups

+31%

Faster ramp for new reps using on-demand call libraries

"Attention serves as a fundamental operating layer across our go-to-market. The ability to customize scorecards and workflows has been a game changer for our forecasting accuracy and pipeline hygiene."

Jeremy von Halle

VP Revenue Operations, Abridge

See what your team's calls have been trying to tell you.

Book a 20-minute demo. We'll analyze a recent call and show you exactly what Attention would surface, score, and act on.

No credit card. Live in under a week.

FAQ

Common questions about sales call analysis

What is sales call analysis?

Sales call analysis is the practice of recording, transcribing, and reviewing sales conversations to surface deal risk, coaching opportunities, competitive intel, and customer signals. Modern platforms like Attention go further by scoring 100% of calls against your playbook and acting on what they hear, drafting follow-ups, updating CRM fields, and posting next steps automatically.

How is Attention different from Gong, Chorus, or other call recording tools?

Gong and Chorus are analysis tools: they record calls, surface trackers, and produce dashboards. Attention is an analysis-and-action platform: it scores every call, then deploys AI agents that draft the follow-up, update Salesforce or HubSpot, and post next steps to Slack the moment the call ends. The analysis turns into revenue motion automatically.

Which call platforms and dialers does Attention support?

Attention captures and analyzes calls from Zoom, Google Meet, Microsoft Teams, Webex, and most major dialers. It also ingests email and CRM activity so your call analysis lives in the context of the full deal, not in isolation.

Can Attention score calls against our custom playbook?

Yes. Scorecards are fully configurable. Use MEDDPICC, BANT, SPICED, or your own framework. Attention will grade every call against it consistently, then surface the specific clip where a rep hit or missed each criterion.

How long does it take to get set up?

Most teams are live in under a week. Connect your video platform and CRM, point Attention at your playbook, and it starts scoring calls and dispatching agents from day one.